Free Web Development & Design White Papers

Through 20 years of experience, Visionary Services has a vast array of resources available for educating marketers and tools for continued learning opportunities. We release these White Papers on specific topics of interest to help you make better informed decisions. Our most recent papers are indicated by a "new" icon to the right of the title. Check back regularly as we add new free White Papers often.

SEO and SEM

Google Analytics 101
March 11, 2010
By Bryan Gruhlke | Project Manager
Learning how to view and use your website analytics tool can be a large and daunting task. We step through several popular and very useful report and tools in Google Analytics. Use Google Analytics to monitor your site's performance, traffic sources (search engines, referrers, and keywords), spot trends, and see the geographic location of your visitors.
Ten Tips to the Top of the Search Engines
August 18, 2009
By Bryan Gruhlke | Project Manager
Quick and easy tips for improving your Search Engine Optimization. Ideas for future marketing and site improvements. See a few tools to help you increase your website's traffic. Learn how to determine industry-specific definitions to help you understand specialized services, tools, and opportunities.
Search Engine Placement: SEO & SEM
August 18, 2009
By Bryan Gruhlke | Project Manager
What are the differences between Search Engine Optimization (Natural Search) and Search Engine Marketing? View tips for determining which is better for your site - SEO or SEM - and some quick links to the most popular online tools for marketing. This guide demonstrates the costs associated with Search Engine Optimization and Marketing.

Website Design

I'll Make a Killing With My Website!
May 4, 2010
By David Safris | President
Learn how an integrated plan of marketing, time and budget leads to a more successful web presence. An appropriate marketing campaign needs to be established to promote a new site through email blasts, search engine placement, purchased AdWords, link building, etc.
What is your Website's Goal?
March 4, 2010
By Bryan Gruhlke | Project Manager
Have you set goals for your website's success? What actions do you want your visitors to complete when they visit your website? Find out how to set website goals for your unique site, and then define goals clearly to help you measure your return on investment (ROI).
Focus On Website Usability and Design
October 23, 2009
By Bryan Gruhlke | Project Manager
Web Usability is extremely important to the success of your website. This compilation of web site usability techniques and tips will help you improve your website, attract and retain visitors, and provide a better customer experience.
Des Moines Web Design