Frequently Asked Questions About Web Design

View All Site OnCall® CMS Questions To Ask When Researching a Vendor Website Design Services Print Graphic Services Techie Terms

Site OnCall® CMS

Site OnCall® is Visionary's version of a Content Management System (CMS). We have created a user-friendly system which allows clients to log into the administrative section of the website using a unique username and password.

Once logged in, clients can click on an icon to manage a particular tool within the site. For example, FAQ is a module available within Site OnCall®. A client would click on the FAQ icon to add, edit, or delete a FAQ. Visit our Site OnCall® modules page to learn more.

Questions To Ask When Researching a Vendor

Visionary was established in 1992, and focused on desktop application development until website development came into play in the mid-1990s. We have steadily grown over the last 20 years to build a great team of professionals.

How much time it takes to put together a scope of work depends on the size of the project. The first step is a phone conversation. You will most likely speak with Bryan Gruhlke, or another Project Lead on our team. He will ask you some basic questions, including:

  • Do you currently have a website?
  • If so, what are looking to change about your current website?
  • What do you like about your current website?
  • Are you looking for a fresh look to your website or would you like to have additional functionality available? For example, do you have an easy way to post fresh content such as News Announcements, staff updates, etc.?
  • Do you have a budget range in mind?
  • Do you have a timeline when you'd like to have your website up and running?

After getting some initial questions answered, a wireframe and scope is created and emailed to the prospective client. Additional phone calls or face-to-face meetings are done to answer any additional questions.

The majority of our work is done in PHP in a Linux environment. Our Site OnCall® system is built in PHP. However, we also have developers experience in .NET, ASP and JAVA.

When building websites, it rarely matters whether it is developed using PHP or another programming language. To the person clicking through your website, the user experience is generally the same. However, we do work with some clients who have a specific development platform need based on their business structure or other systems they use. We will work with you to determine the best solutions for your project.

Website Design Services

Yes and yes! We have a talented team of designers who know how to design for the web. What does that mean? Well, not all designers understand the difference between creating a design for a magazine or printed piece versus designing for a website experience.

Our designers focus on creating the look that's right for you, while keeping in mind the end user-experience, as well. We want to make sure your website will load into the browser quickly, and users can easily navigate to the information they are seeking.

We also work with a variety of local and national marketing firms or independent contractors. What is the best fit for you is priority.



In our tech-based world, we're getting further and further from desktop-only sites on the web. The number of mobile users increases substantially every year. What kind of experience does your current site provide to someone viewing your site on their iPhone? Responsive web design is not a trend. It's a bulletproof practice that ensures your site is accessible to everyone – even if they don't own a traditional computer.

Definitely! Just because your mobile traffic is low that shouldn't be regarded as a sign that you do not need a mobile solution.

It may be that mobile users have been turned away from your site due to a lack of accessibility or poor user experience. Responsive web designs are centered on the idea that all users, regardless of device, should have access to all content. When you have a responsive site, you're projecting the message that your bussiness or organization is ‘future-friendly’ and that you care how your content is viewed by everyone – current and future customers alike.

Yes, and there are many options for such a scenario. The key thing to remember is that the priority is getting your content to your users – i.e. current and potential customers and clients. What we aim to do is strategize what the best way is to get your content to mobile users and determine the right solution based on budget, time, technical limitations, and schedule.

When responsive web design is not a viable solution, a dedicated mobile site or application may be the best route. This approach paves the way for a “mobile first” approach by starting with a mobile/tablet responsive experience that can be developed to become your full online experience.

By limiting your content to the most important, you ensure that your website is focused and optimized for users who are on the go and don't have time to sift through multiple pages on your site to get to what they are looking for.

Print Graphic Services

Yes! We have helped several companies develop a logo. Check out our print design services page to see some samples.

Techie Terms

CMS stands for Content Management System. Simply put, it is a web-based tool for you to manage the text, images, and other content within your website. All you need is access to the internet.

A wireframe is a visual representation of the requirements for a project. It may be a flow-diagram of a sitemap, or how information will be processed through a website. It may also be a high-level mock-up of how the proposed website might look. Wireframes don't include color-schemes and graphics. Think of it as someone sketching out a rough draft on paper.

Wireframes are great ways for clients to understand and approve work to be done...especially with more complex projects that may include online forms.

No, this isn't a medical term. A scope is a written proposal that outlines the details of the project. This includes suggested Site OnCall® modules to be utilized, an outline of the new sitemap to be used, along with projected hours and pricing to complete the project.

A sitemap is an outline of your website with a list of pages that will be included, and the navigation structure. Below is an example. The items in ALL CAPS would represent the top-level navigation (main links), and the others listed below would be pages linked through a drop-down menu.

  • HOME
    • Staff
    • History
    • News
    • Design
    • Print
    • Web
    • FAQ

PHP is a programming language. Unlike building straight HTML pages, we build database-driven website solutions. We use PHP to connect information stored within a database to the public-facing website pages. Yes, this is a VERY basic explanation, but if you want to learn more, just Google it!

Responsive web design (RWD) is a web design approach aimed at crafting sites to provide an optimal viewing experience —easy reading and simple, inuitive navigation with a minimum amount of resizing, panning, and scrolling by a site visitor — across a wide range of mobile devices, as well as traditional desktop computers.

SEO stands for search engine optimization, which is the process of affecting the visibility of a website or a web page within a search engine's "natural" or un-paid (organic) search results.  All major search engines such as Google, Yahoo!, and Bing have such results, where web pages and other content are shown and ranked based on what the search engine considers most relevant to users. Optimizing your site ensures pages on your site rank higher for web users looking for specificially targeted search terms.

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