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On Page SEO & Content Optimization
On Page Search Engine Optimization is one of several effective SEO techniques to help you promote your website. The expertise and experience of Visionary Services provides fast and ethical results. During our On Page SEO campaign, we will review and optimize every page on your website to ensure the proper keyword phrases and unique content are included.
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Many factors must be considered for an On-Page SEO project to succeed. Here are just a few of the processes Visionary Services completes for every SEO solutions client:
- Meta data cleaning and optimization – Meta data contains a brief description of the client's site. While Meta Description tags are considered minor SEO factors, the information can help draw more relevant traffic.
- Link and Navigation – Having an easy to navigate website is very important. Visionary optimizes a client's website's navigation to make sure all pages are easily reachable by the major search engines.
- Website Structure and Directories – Properly laid-out site structure (the naming and layout of a site's folders) often results in the inclusion of Google's Sitelinks within search result pages, instantly setting a website apart from others.
- Sitemap Creation – Including a valid, well planned XML Sitemap gives our clients' sites a boost above their competitors. Sitemaps quickly provide a list of all web pages on a client's site to the search engines, making their task a bit easier. Visionary Services installs a self-maintaining sitemap (when possible) so the list is always up-to-date and accurate.
- Repairing of Broken Links and Missing Pages – Visitors (and search engines) are annoyed when they clink a link that leads to a missing page. Visionary Services scans all links within a site and locates and that are broken.
- Complete Canonicalization – Our On-Page SEO process confirms that all the pages on our client's site is only accessible through one URL. An example: are www.yourdomain.com/page.html and yourdomain.com/page.html the same page? If so, you may run the risk of decreasing the value of your site's content.
- Creation of a Custom robots.txt File – A standard for all website designs, a custom, valid robots.txt file tells the search engines what files to index, and which to ignore.
- Addition of Alternate Text – We make sure our clients' websites are accessible and follow the W3C WCAG (Web Content Accessiblity Guidelines) - a set of rules for making a website accessible by people with disabilities. The insertion of relevant alternate text for images and links improves your site's visibility to all people and search engines.
- Custom Content Creation – Our experienced On-Page SEO services team creates clear, unqiue, keyword-driven content to help drive more traffic to the client's website.
- Custom Error (404) Pages – Custom errors pages assist with reporting and customer support. The error reports allow Visionary Services to fix missing pages and broken links quickly.
- Submission to Google, Yahoo, and Bing – Rather than waiting for Google and other search engines to find our client's website, we promote the site through various channels to quickly get the site searched and indexed.
The most important thing you can do is Contact VSi today!
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