Knowing When It's Time to Redesign Your Website

February 1, 2012

One of the biggest challenges we see with most business websites is the struggle of knowing when it's time to overhaul or revive it. If you've asked yourself that question, it might be time to objectively go through this quick list to see where you stand.

CHeckbox Your website design is outdated.
If your website feels old and outdated, your visitors may sense the same about you and the services you provide. Think about refreshing your website every 12-18 months; a design refresh is meant to liven up your brand, not to completely overhaul it. Think of your website like your house... whether it's a fresh coat of paint or new artwork, it breathes a little life into the potentially outdated look.
 
CHeckbox You have a high visitor bounce rate.
Bounce rate is percentage of visitors who enter the website then quickly leave instead of continuing to other pages with the website. Your website could be lacking either appeal or functionality. How long does it take your website to load? Large or unnecessary images, as well as poorly developed code, can cause your website speed to plummet -- causing visitor's to leave. Just as importantly, make sure they can access the most important information easily. Remember, too much information can be just as detrimental as not enough.
 
CHeckbox  People can't find you.
The best way to quickly figure this one out is to objectively ask, "What do my visitors want and can they easily find my website?" Think about key words and phrases you associate with your company; don't over complicate it. For example, if you have a Des Moines-based moving company, focus more on using "Des Moines Iowa moving services" instead of "great relocation specialist" as keywords. You want to use phrases that most people would use while Googling to find a company such as yours. 

If you've decided that your website needs some work, it's important to decide how much you want to invest in it. Are you ready for a complete website rebuild or are there only slight issues that can be handled with a fresh design? Don't be afraid to ask your clients, friends and family their opinions on these items. Then contact us to see how we can help revive your website.

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